Distinguish between.

1) Wholesaler and Retailer.
Ans:- 

Sr. 

No.

Point

Wholesaler

Retailer

1)

Meaning

A person who conducts the wholesale trade is called a wholesaler.

A person who conducts the retail trade is called a Retailer

2)

Capital

Required large capital

Comparatively            less             capital is required.

3)

Link

Links the manufacturer and retailers.

Links wholesalers and customers.

4)

Location

Located in Central Market of the city.

Located in various Local Markets of the city.

5)

Profit Margin

Less profit margin as compared to retailer.

More profit margins as compared to wholesaler.

6)

Prices

Sells goods at lower prices to retailer.

Sells goods at higher prices to consumer .

7)

Credit Facility

Offer credit facility to retailer.

Offer credit facility to customer.

8)

Warehousing

Requires big warehousing for storing of the goods.

Requires limited warehousing for storing of the goods.

9)

Specialization

Specialized in one or a few line of goods.

Specialized in variety of goods.

10)

Finance

Requires large financial resources.

Requires          limited             financial resources.


2) Itinerant and Non Itinerant Retailers.
Ans:- 

3) General stores and Speciality stores.
Ans:- 

Sr. 

No.

Point

General Store

Speciality Shop

1)

Meaning

It is a shop dealing with wide range of goods

It is a shop dealing with specialized products.

2)

Location

Located near residential areas.

Located in shopping centers of the city.

3)

Prices

Prices of goods are generally low

Prices of goods are generally high.

4)

Type of goods

Day to day required goods are sold.

Only specialized goods are sold.

5)

Advertisement

They     do     not     spend      on

advertisement

They spend more on advertisement

6)

Variety of Products

Less variety of products

More variety of products


4) Departmental stores and Chain store.
Ans:- 

Sr. 

No.

Point

General Store

Speciality Shop

1)

Meaning

It is a shop dealing with wide range of goods

It is a shop dealing with specialized products.

2)

Location

Located near residential areas.

Located in shopping centers of the city.

3)

Prices

Prices of goods are generally low

Prices of goods are generally high.

4)

Type of goods

Day to day required goods are sold.

Only specialized goods are sold.

5)

Advertisement

They     do     not     spend      on

advertisement

They spend more on advertisement

6)

Variety of Products

Less variety of products

More variety of products


5) Import Trade and Export Trade.
Ans:-